GDHA sets its sights on 50cm sector

In Industry News, Product News On

UK cooking appliance manufacturer Glen Dimplex Home Appliances (GDHA), parent company of Stoves, Belling, New World, Britannia Living and Valor, is targeting significant growth in the 50cm cooking sector with a number of new product launches.

NewWorld 50cm single cavityLaunched at this year’s CIH show, GDHA unveiled a suite of new 50cm freestanding products across its Belling, New World and Valor brands, which already earned 25% of market share in the segment last year.

The newly extended range of 15 gas and electric products covers all specifications, from an entry-level single cavity model up to a generously sized ceramic double oven with LED programmer, GDHA says.

As part of the new 50cm gas offering, the new product range covers all specifications from a single cavity product up to a double oven with minute minder, and all feature ceramic interiors.

Glen Dimplex Home Appliances head of category for freestanding Andrew Freeman said: “We are making a significant investment in the 50cm sector because it’s an area we’ve always performed strongly in and we believe there’s scope for further growth. We are expecting significant demand for these products as they are well made and keenly priced, offering great revenue opportunities for retailers.”

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