Glen Dimplex Home Appliances has launched a new in-store support initiative for independent retailers selling GE Appliances to help communicate the benefits and features of its side-by-side refrigeration products to consumers.
It provides extra training, signage and point of sale materials to those retailers displaying at least three products.
David Garden, commercial director for GE Appliances at GDHA, explained the aim of the scheme: “This initiative is about providing substantial support to our selected premium appliance retailers, spread geographically across the country.
“The new vinyls, stickers and support materials are very clear in highlighting the key features and explaining the benefits to consumers, allowing the retailer to concentrate on closing the sale. The training focuses on selling the myriad of unique features that the GE products bring to the UK market.”
The 2012 retra conference will take place at the Hilton Newcastle Gateshead hotel, on 16 and 17 April 2012