Fridgemaster announces rebrand

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Home appliance brand Fridgemaster has announced that it will unveil its first official rebrand this week.

The rebrand will see a refresh and relaunch of the brand’s logo and branding, as well as the launch of a new interactive website, forming part of a strategy to reintroduce the Fridgemaster name to UK households, the company says.

The company has spent eighteen months researching and developing the rebrand, with the ‘friendlier and bolder identity’, characterised by ‘straight-talking messaging’, set to be accompanied by Fridgemaster’s first ever dedicated web domain –designed to generate more awareness of the brand and products and provide a hub for customers and retailers to share their views.

Emphasis will be on making the brand accessible and continuing to build brand credibility as a trusted name in white goods, Fridgemaster says. The new website will play host to product reviews, as well as detailed product specifications and information about where to purchase the complete range of Fridgemaster products.

Fridgemaster vice president Howard Grindrod commented: “We are very excited to relaunch Fridgemaster to the UK market. The brand is well-known and loved in the UK, but we’re keen to increase brand awareness, and refresh the brand to remain relevant to modern households, providing white goods that continue to exceed our customer needs.

“Our new website and logo will play a vital part in the refresh, and we’re excited to extend our online offering to include the Fridgemaster brand. It’s vital that our online presence encourages our customers to interact and engage with a reliable and trustworthy brand.”

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