Freeview Playback digital TV recorders set to change viewing habits
NEW hard disk digital TV recorders to be launched under the Freeview Playback branding are going to change TV viewing habits in Britain, Sophie Alexander, head of consumer marketing at Freeview told IER. Freeview TV is already present in over 8.2 million homes in the UK, ahead of any other pay-for TV service.
Freeview is estimating that Freeview Playback recorders – representing a new generation of personal video recorders (PVRs) will find their way into 10 million households by 2012. “This represents a huge retail opportunity as this product hasn’t been fully understood so far (digital recorders account for only 5% of set up box sales). The recorders will start retiling from around £150 (depending on the memory size), so the margins for the retailers will be much higher than on standard boxes.
“Our research showed that people are watching more TV because they can watch what they want to watch, not being restricted by TV schedules, and are able to do this when they have time. So the Freeview Playback has the potential to be revolutionary in this respect, ” commented Sophie.
Freeview Playback recorders will give consumers the following benefits: Freeview’s free-to air channels, one touch recording, pause live TV (which needs to be demonstrated in store to give consumers appreciation of this feature), eight-day onscreen guide and series recording – all without subscription.
The first series of harddisk recorders carrying Freeview Playback branding and manufactured by Humax, Sony and TVonic will be available in summer and the second series produced by Alba, LG and Sharp are planned for the third quarter of 2007. “It will make an excellent Christmas gift for 2007 – with no subscription or installation necessary, ” concluded Sophie Alexander.