Freesat, the subscription-free satellite TV service jointly owned by BBC and ITV, has launched a new advertising campaign to promote the features of its Freetime service. The campaign will debut on ITV and digital platforms on Monday October 20 and runs throughout November and December.
The new advertising campaign features Sheldon, a snail who regularly misses his favourite shows, including Coronation Street, because life often gets in his way and he never makes it to the TV in time. The good news is that Sheldon can now use Freesat’s Smart TV Guide, Freetime, to start watching when he wants. The advert ends with the line ‘Freetime. TV in your own time.’
Freetime is Freesat’s connected TV service which allows viewers to roll back the TV guide across the last seven days, pause, record and rewind live programmes and have access to On Demand players. Since its launch in October 2012 Freetime has reportedly delivered strong growth and now accounts for 48% of all Freesat set-top-box sales, with sales of Freetime boxes having more than tripled year-on-year. As well as Freetime set-top-boxes from Humax, the service is also available on Panasonic televisions.
Freesat director of marketing and communications Paul Gilshan said: “This new campaign is typical of Freesat, it’s fun and very different – a snail who just loves Coronation Street. We’re proud that Sheldon could help us demonstrate to viewers all the great benefits of our connected TV service, Freetime. Like Sheldon, viewers are able to enjoy a service that lets you watch TV in your own time, and being subscription-free it is a great alternative to more expensive pay-TV services. For our in-house marketing team, it was both satisfying and cost effective to take control of the production process and work alongside TellyJuice and Framestore to develop something truly unique and original.”