Subscription free satellite TV service Freesat has announced quarterly results with the addition of 24,000 new homes in the three months to the end of December 2014. After adding 56,000 homes over the course of the year, Freesat is now available in over 1.9 million households and is watched by more than four million viewers every week.
Analysis of BARB data reveals that in December 2014 the top 500 most watched programmes across all platforms were all free to view, Freesat says. Freesat viewers can access more than 200 television and radio channels without paying a monthly fee, and optional top-up services ensure viewers have freedom of choice. The latest additions include Hopster, a dedicated on-demand pay player for children’s entertainment.
Freesat says that sales benefited from a fall in the price of Freesat products while competitors pushed through price rises for their monthly subscriptions. Freesat supported this shift with a marketing campaign aimed at highlighting the value offered by the service.
Freetime, Freesat’s connected television service, accounted for almost 50% of all Freesat set-top box sales in the last quarter. Freetime allows viewers to roll back the TV guide to watch shows from the past seven days, pause, record and rewind live programmes, and access all the major Catch Up players.
Freesat managing director Alistair Thom (pictured) commented: “It’s exciting to become managing director of Freesat at a time when we’re celebrating such a strong final quarter of sales, the recent expansion of remote record and soaring downloads of the app. Although the UK television market has never been more competitive, Freesat’s commitment to delivering a great experience through easy to use technology has enabled our persistent growth. With exciting new premieres coming soon including Indian Summers on Channel 4 and The Casual Vacancy on BBC One, our plans for 2015 will ensure that our customers continue to get the very best out of free to view TV.”