Pure has launched a compelling proposition for music lovers who often wish they could identify and buy that perfect tune they have just heard on the radio. Pure now has a mechanism for them to do this – the FlowSongs service. This is an innovative music service that allows the user to identify (tag) tracks playing on any radio station and buy them directly from any PURE radio with Flow technology built-in, including Sensia, EVOKE Flow, AVANTI Flow, Oasis Flow and Siesta Flow.
Colin Crawford, PURE’s director of marketing, comments: ‘PURE’s internet-connected digital radios are already a compelling proposition for our retailers but FlowSongs will open up significant additional sales opportunities and attract a whole new customer base.’
Will Page, chief economist at PRS for Music, says: “This FlowSongs music service sows all the same seeds of success that YouTube offered back in the summer of 2006 by giving the fan instant gratification – you hear it, like it and now you can buy it.”
FlowSongs allows users to tag and buy tracks while listening to any digital, FM or Internet radio station and stream them at the touch of a button from their radio and without having to switch on a computer. These tracks can later be downloaded in a MP3 format to a PC or Mac and added to the user’s MP3 collection. To access the FlowSongs service, users register their Flow radio on The Lounge (www.thelounge.com), then open and top-up a Lounge Account using a credit or debit card. From the point of opening the Lounge Account, the user receives a free 90-day trial subscription to FlowSongs allowing them to tag as many tracks as they like although credit is required in the user’s account in order to purchase tracks. Tracks cost between 79p and £1.29, depending on the publisher.
