PHILIPS Sonicare, the maker of the number one sonic toothbrush brand recommended by dental professionals, has launched FlexCare, described by the manufacturer as “the best, most innovative and fullfeatured Philips Sonicare toothbrush ever”. It comes with the first-of-its-kind Philips Sonicare UV Sanitiser for sanitising toothbrush heads.
FlexCare offers personalised care settings: it has two routines: MaxCare delivers a thorough clean in three minutes, while GoCare is for a quick one minute clean in between regular brushings. Complementing them are three modes: Clean, for maximum brushing power on a daily basis; Sensitive, for those with sensitive teeth and gums; and, Massage which helps stimulate gums. FlexCare also features the new ProResults brush head with a broader sweeping motion and contour fit bristles to provide increased tooth coverage. The new brush head, combined with the patented sonic technology, is clinically proven to remove significantly more plaque than Oral-B Triumph, Oral-B Sonic Complete and Sonicare Elite, says the maker.
“We used the very latest technology to make FlexCare the best Philips Sonicare toothbrush ever, providing more adaptability to help people meet their individual brushing needs,” commented Sally Revell, marketing manager for Philips Sonicare.
In addition to TV and press advertising, the product will be supported by a nationwide demonstration campaign in commercial centres, and will be available from October 2007.