Videocon, India’s leading consumer electronics and home appliances company, has announced its entry into the UK market for consumer electronics products. The company has launched its brand in the UK, focusing is on selling high-quality products at affordable prices with a range of LCD TVs which will be available in UK retail chains by the end of this summer.
The Videocon Group is a US $4 billion global conglomerate with 23 factories across the world and 30,000 employees. Having started from a conference room sized assembly line in 1979, it is now India’s leading company in terms of sales and customer satisfaction in consumer products like colour televisions, washing machines, air conditioners, refrigerators, microwave ovens and many other home appliances, selling them through the largest sales and service network in India.
At the UK launch, Videocon announced its intention to offer retail partners in the UK a wide choice in terms of value and features. The LCD TVs being revealed will be offered in options of HD ready, full HD and slim full HD ranges, and with frameless glass or steam moulded gloss finishes. Picture quality features include 50,000:1 contrast ratio and 1 billion colours.
The current product offering for the UK is split into several ranges which provide different picture quality levels, specifications and design aesthetics. Some top of the future range models will be designed by internationally renowned designers.
As part of its product strategy, Videocon is also unveiling its warranty plans. All Videocon products are covered by an on-site repair service, with a target of three working days from when the service call is placed with its call centre to a repair being actioned. In order to provide this commitment to the highest level of customer service for the UK, Videocon has tied up with a leading service provider to offer coverage for the whole of the UK.
Videocon will be exhibiting at the CIH tradeshow on the 13th and 14th of September where they look forward to showcasing their products to the CIH independent retailers.
