Brooke House Exhibitions, the organisers of Exclusively Housewares & Exclusively Electrical, and the British Independent Retailers Association (bira) have announced a new joint initiative for 2018.
In a drive to support the independent retailers of housewares and cook shop products the two organisations will work closely together to ensure that a visit to the show is both productive and cost effective.
Bira will have a stand presence at the show for the first time and a raft of new joint marketing activities will be undertaken to promote the event to bira’s independent retail members, encouraging them to attend.
Bira members will be offered complimentary overnight accommodation, show refreshments and an invitation to the Exclusively summer party as well as some exciting new initiatives.
Exclusively show director Simon Boyd commented: “We are delighted to have reached agreement to work closely with bira to support the independent sector. The Exclusively shows offer retailers an excellent opportunity to view the latest innovation in homewares, table top and SDA products ahead of the key Christmas buying period. The retail sector remains highly challenging. We are sure that our cooperation with bira will offer members a competitive edge.
“A highlight of our activities is the Golden Ticket Initiative, designed to result in pounds in the pockets for all those placing orders at the show. More details will be unveiled in February via our website and on social media.”
Bira PR and events head of marketing Sarah Arnesen added: “We are really pleased to be working closely with Exclusively Housewares and Exclusively Electrical and to have a presence at the show in 2018 for the first time. This will enable us to better support our members and the independent retail sector. We recognise the show as a key buying opportunity for the sector, and know many of our members already attend. The bira team is looking forward to being on hand to offer advice and information on bira’s many services. It’s going to be a great show.”