Euronics adds SharkNinja brands to UK agents

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Euronics has announced a deal that will see its members across the UK stock and sell small household appliances and cleaning solutions from SharkNinja, the pioneering company whose products are purpose-designed to fit the lifestyles of busy people all over the world.

“SharkNinja has rapidly carved out a significant market share in the electrical appliances sector by providing the highly functional, innovative products that customers want at prices they can afford,” says Stuart Cook, CEO of Combined Independents (Holdings) Ltd (CIH), the electrical buying group, part of Euronics, Europe’s largest electrical buying group. “From cutting-edge, ultra-powerful vacuums to high-quality at-home food processors, blenders and soup makers, SharkNinja products positively impact on people’s lives every day in every home. We’re delighted that our customers can now access this exceptional range of products from global brand leaders, locally through our nationwide network of independent Euronics agents.”

Euronics agents will offer Shark bagless Lift-away Upright Vacuum Cleaner and Cordless Handheld Vacuum Cleaner models, renowned for their high performance, ease of use and value for money. Also available from the Shark range will be the innovative Dual Floor and Handheld Steam Cleaner and a choice of Shark Klik n’ Flip Automatic and Manual Steam Mops. From the Ninja food appliances range, Euronics agents will be able to supply high quality Blenders and Food Processors complete with Ninja Auto-IQ, alongside Smoothie Makers, Multi-Cookers, Grills, Air Fryers and Soup Makers.

“SharkNinja has built its reputation on listening closely to its customers and creating the products that meet their expectations,” adds Stuart. “That makes the company an excellent fit with Euronics. Every Euronics agent is part of the fabric of their local community, supporting customers with high quality electrical brands, local deliveries and reliable installation services that improve their lives at home. This new agreement, which is effective immediately, will help grow online and in-store traffic, and, ultimately, increase sales for our members. It’s another great reason to buy from your local Euronics agent.”

For further details on joining CIH, email:

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