Euromonitor: Haier ranked no.1 major appliance brand for twelve consecutive years

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Haier has once again ranked the No.1 Global Major Appliance Brand in volume sales in the world by Euromonitor International, the world leader in strategy research for consumer markets. This is the 12th consecutive year that Haier topped the list in the category.

Haier first became No. 1 in 2009 with the largest sales volume for the category. In 12 years, the transformation to scenario brands and ecosystem brands, is creating a new path and adding new power to Haier – the global leader in the industry.

According to the data released by Euromonitor in 2020:

  • Haier is the number 1 brand of refrigeration appliances in the world in volume sales for 13 consecutive years.
  • Haier is the number 1 brand of home laundry appliances in the world in volume sales for 12 consecutive years.
  • Haier is the number 1 brand of freezers appliances in the world in volume sales for 10 consecutive years.
  • Haier is the number 1 brand of freestanding electric wine coolers/chillers in the world in volume sales for 11 consecutive years.

Jim McEwan, Chief Commercial Officer of Haier UK, commented “We are honoured to be the No.1 Global Major Appliance Brand in the world for the 12th consecutive year in a row. Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market”.

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