EPE Group unveils Philips anti-allergen range

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EPE Group, the exclusive distributor of Philips’ SDA range, has launched the company’s new Anti-Allergen Home Range.

The Philips Anti-Allergen Home Range features eight products including an air purifier, dust mite cleaner, bagged and bagless vacuum cleaners and two cordless models. Products in the Philips Anti-Allergen Home Range are endorsed by both The British Allergy Foundation and the European Centre for Allergy Research Foundation (ECARF).

EPE investment and marketing director Harry Singh said: “The anti allergy market is growing as more and more customers become aware of the health benefits that these products offer.

Philips Anti-Allergen Air Purifier“EPE is delighted to be the exclusive distributor of the Philips Anti-Allergen Home Range and reinforces our commitment to customers that EPE is the first and only choice for branded SDA and floorcare. There are also a number of accessories available for products in the Philips Anti-Allergen Home Range.”

The new launch comes as EPE announced a sales increase in 2015 of 18.2%.

Managing director Noel Pamment said: “EPE Group is growing at a faster rate than the buoyant small domestic appliances market. We have grown organically, taking market share from our competitors.

“EPE Group has a strong team of 15 regional sales managers across the UK & Ireland, which has contributed to our growth figures.”

Harry Singh added that the business performed well in the key product areas of food preparation and linen care.

He said: “Our strong portfolio of branded small domestic appliances performed well in 2015. Our customers know that there is money to be made in the SDA market – as we grow our business, our customers are growing their businesses too.

“In 2015, Kenwood and Philips performed well in the food preparation category, with Braun and Philips more than holding their own in the linen care category. In floorcare, AEG, Bissell and Kärcher performed well.

“EPE is looking to grow further in 2016, so now really is the time for retailers that are not supplied by EPE Group to give us a call.”

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