Distributor of branded small domestic appliances EPE Group has been appointed the exclusive distribution partner for the new Braun range of food preparation and laundry care products.
EPE’s managing director Noel Pamment said: “I am delighted to enhance our portfolio with the addition of the Braun brand, a much loved brand in the UK.”
EPE’s Group’s investment and marketing director Harry Singh added: “The Braun brand is more than 90 years old – adding it to the portfolio of brands that we distribute shows our commitment to the SDA market. There is no place for second-tier brands in the EPE Group portfolio; retailers have a healthy appetite for branded small domestic appliances.”
Harry continued: “According to figures from GfK, the market for branded premium small domestic appliances is showing strong growth and it’s important that cook shops and electrical retailers take their share of this dynamic market.”
The Braun range consists of hand blenders, juicers and irons and will be on-shelf from early July.
Noel added: “The supermarkets have decimated the entry level of SDAs – and there is no money in it. Cook shops and independent electrical retailers should focus their attention on the branded SDA market, which offers first class products and, better still, attractive margins.”