EPE Group says retailers ignore the SDA market ‘at their peril’

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Distributor EPE Group has issued a warning to retailers in both the electrical and cookshop markets to take advantage of the SDA market as the Christmas buying season takes hold.

EPE Harry Singh Geoff Eden and Noel Pamment (3)

EPE Group managing director Noel Pamment (pictured right) said: “The SDA market is growing fast and EPE Group, with its strategy of only stocking branded small domestic appliances and floorcare, is growing at a faster rate. The Christmas gifting market cannot be ignored and it’s key that retailers realise that at a time where margins are being squeezed, there is still money to be made in the small domestic appliances category.”

Investment and marketing director Harry Singh (pictured left) added: “With a strong portfolio of branded small domestic appliances, EPE Group is looking to grow its business. I would encourage independent electrical retailers and cookshop owners to look at their product mix – the SDA market is a good market to be in, as every main SDA category is growing.”

He continued: “EPE Group is looking to grow even further, and we are looking to recruit retailers across the country. It is important retailers do not bury their head in the sand – there is money to be made in premium small domestic appliances. Ignore the category and your customers will go elsewhere to buy the branded product that is most suitable for the task they want to undertake.”

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