EPE group launches electrical wholesale business

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Branded small domestic appliances distributor EPE Group has established Trade Direct Electrical Appliances.

The new branch will serve as a distributor of branded small domestic appliances to the electrical wholesale and B2B sectors.

EPE group managing director Noel Pamment said: “Trade Direct Electrical Appliances will supply the electrical wholesale channel as well as professional trade counter businesses. Our portfolio of premium, branded small domestic appliances will enable Trade Direct Electrical Appliances to drive sales across UK trade counters. Trade Direct Electrical Appliances will also be tasked with fulfilling procurement opportunities within a range of B2B businesses.”

EPE group investment and marketing director Harry Singh added: “With a strong portfolio of branded small domestic appliances, the launch of Trade Direct Electrical Appliances is a natural extension to our core business.”

Trade Direct Electrical Appliances has appointed Simon Brooks as its national sales manager. With more than 20 years’ experience of the electrical wholesale market, Simon has worked for both small independent wholesalers as well as national wholesalers.

He commented: “Trade Direct Electrical Appliances has a massive plus in the number and breadth of premium brands it represents. Our customers should use the major brands to drive their individual businesses. I am looking forward to growing Trade Direct Electrical Appliances with Harry and Noel and building awareness of the business.”

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