Branded small domestic appliances and floorcare distributor EPE Group has announced that it has allocated £300,000 worth of stock so that its customers can take full advantage of its promotional offers this peak season, including Black Friday.
The company is running offers every week until the end of December, to ensure that its customers are focused on the SDA market, which is a key gifting category in the run-up to Christmas.
EPE Group investment and marketing director Harry Singh said: “Black Friday 2014 saw it firmly move into the mainstream, with more retailers participating and more consumer awareness than ever before.
“We have launched a package of offers, which will run from October to the end of December, so that our customers can compete with the big boys – we have £300,000 worth of stock allocated for the key selling season.”
EPE Group, which has 80,000 square foot of warehousing in Bradford, West Yorkshire, is the exclusive UK distributor for a number of brands including AEG, De’Longhi, Kärcher, Kenwood and Philips.
Harry added: “We are making major investments in our infrastructure to support our customers across the UK. Black Friday offers our customers an opportunity to grow their sales at what has become an important date on the retail calendar.”