Electrolux sponsors winter food festival

In Industry News On

Electrolux has been announced as the headline sponsor of ‘Taste of London Winter’. From November 20-23, the festival will run in London’s East End where some of the country’s chefs will ‘inspire and inform food lovers with their culinary prowess’ – using Electrolux’s ovens and hobs.

Located at Tobacco Dock near Shoreditch, ‘Taste of London Winter’ (formerly known as ‘Taste of Christmas’) is themed around ’Forgotten Foods’ and will celebrate the UK’s culinary heritage.

Restaurants (5)

Electrolux‘s Michelin starred partner chefs Tom Kitchen, Colin Mcgurran and Francesco Mezzei will appear in the Electrolux feature areas: the ‘Electrolux Taste Theatre’ will host an array of chefs and up and coming talent showcasing their culinary skills including Atul Kochhar, Michel Roux Jr, Monica Galetti, Raymond Blanc, Theo Randall and Valentine Warner, while the ‘Electrolux Chefs’ Secrets’ will give visitors the opportunity to take part in an interactive cooking demonstration while also getting hands on with the latest steam and induction technology.

A new feature from Electrolux for 2014, first showcased at ‘Taste of London’, is ‘Electrolux Secret Ingredient’. ‘Secret Ingredient’ is reportedly intended to empower and expand the cooking capabilities of aspiring home cooks by giving visitors a sensory experience involving sound, smell, touch and taste using naturally sourced, matched seasonal ingredients.

Electrolux marketing manager Vanessa Holloway said: “Electrolux with its partner chefs aims to give you an interactive cooking experience like never before, using the latest steam ovens and induction hobs so food-lovers can be super inspired with new cooking techniques, delicious dishes and top tips from their much loved chefs.”

You may also read!

Mitchell & Brown unveils its Summer of Sport window display competition

Mitchell & Brown’s window display competition, celebrating a jam-packed summer sporting schedule, offers a worthy winner up to £2,000


IER Awards ceremony postponed to October

Following the government’s recent announcement, the 2021 IER Awards ceremony have been moved from July 14 to October 1,


Gaggenau partners with London Festival of Architecture 2021

Gaggenau said it is playing a major role in the London Festival of Architecture’s Showroom Showcase with a specially


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY