Electrolux Group launches ‘Simple Switch’ campaign for new Premier Partners

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Electrolux Group has launched the ‘Simple Switch’ campaign as part of its Premier Partner Programme, the company has announced.

Electrolux says that ‘Simple Switch’ is designed to support and guide independent kitchen studio businesses into a ‘smooth and lucrative transition’ to the group brands; AEG, Electrolux and Zanussi, while guaranteeing a ‘wide range of benefits and rewards’.

electrolux partners

The Electrolux Group’s Premier Partner Programme has been exclusively designed to support the needs of its independent kitchen studio businesses, the company explains. Electrolux Group says that it recognises the importance of working closely with kitchen retailers to ensure that their product reflects the quality, design and innovation of the studio’s kitchen furniture. It adds that Electrolux Group also understands that support is paramount to ensure that both retailer and customer feel confident in dealing with the brand.

Electrolux Group head of kitchen retail Steve Breen commented: “The Premier Partner Programme is for retailers who want to work with someone who really values their business. We ensure loyalty is rewarded and that you get the care and dedicated service you need. Simple Switch is all about making it easy for you to change over to our group brands.”

The Premier Partner Scheme has been running for over seven years. Angela Bower of Bower Willis Designs in Warwickshire has been an AEG Premier Partner for the last four years. She said: “Selling appliances shouldn’t be difficult if you know your stuff and really believe in the products. Since I’ve had my own AEG steam oven, I can’t help but evangelize about it. Of course our sales have gone up as a result.

“When I take a step back, the main benefit of being part of the Premier Partner Programme is probably the support we get from the dedicated team. Sometimes it’s easy to forget that aspect. Having an account manager who actually comes to see me, and who understands my business is invaluable. The quality of the people and their willingness to go the extra mile makes a massive difference. The Premier Partner range gives you great quality at reasonable prices. With a dedicated team to support you, you really don’t need to consider anyone else.”

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