2007 has been quite a tough year for the floorcare market, but Electrolux has been one of the few brands to grow, with launches of innovative products such as The Power of Red range and the unique foldable Intensity vacuum cleaner which has over 50% more suction power than the leading upright.
2008 will continue to be very competitive but Electrolux will launch new platforms in the core sectors of the market that will bring value to retailers and consumers. With ongoing and significant investment in marketing, research and new product development, we are confident that in 2008 Electrolux’s position as one of the leading brands will continue to grow.
Electrolux Floorcare
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