Electrolux Domestic Appliances

In Product News On
- Updated

For Electrolux, 2007 was a critical year with our biggest launch ever in the UK across all our MDA product categories – that of the Electrolux Global Design range at Wembley Stadium in April. This was followed by a brand awareness campaign to drive the re-launch of Electrolux as the thoughtful innovator, the ‘Thinking of You’ brand, using key products such as ‘Iron Aid’ and ‘Brita’.
2008 will continue to be a tough and somewhat volatile MDA marketplace, though Electrolux is confident that its brands’ strengths will continue to grow and will be well placed to maximise opportunities across all product categories. Electrolux will also continue to invest in further developing the Electrolux brand relationship with consumers, while continuing to drive the other key brands in the Electrolux Group, AEG and Zanussi.

You may also read!

Sky Q adds Peloton to its fitness offering

Sky Q customers in the UK can now enjoy Peloton’s fitness and wellness content from the comfort of their


Miele cancels its participation in IFA 2021 and Küchenmeile

Ongoing anticipated restrictions due to COVID-19 has prompted Miele to cancel its participation at IFA in Berlin and Küchenmeile


Candy brings retro microwaves to the UK

Candy has launched new retro-inspired microwaves to offer the perfect recipe of fun, design and smart functionality. Designed in Italy,


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY