Electrolux confirmed as Headline Sponsor at Taste of London festival

In Industry News On

Electrolux will return to Taste of London this summer, and for the first time ever, as headline sponsor. The festival, which takes place at Regent’s Park June 18 – 22, is once again set to be one of the stand-out culinary events of the season and features a line-up of the UK’s favourite chefs and restaurants.

Electrolux‘s Michelin starred partner chef Simon Hulstone and leading chef Francesco Mazzei will be cooking up culinary delights in the Electrolux feature areas: the Electrolux Taste Theatre will host an array of world class chefs and up and coming talent showcasing their culinary skills including Tom Kerridge, Monica Galetti, Rene Redzepi and Michel Roux Jnr.  The Electrolux ‘Chefs’ Secrets’ returns this year, giving visitors the opportunity to get up close and personal with culinary legends in an interactive cooking demonstration while also getting hands on with the latest steam and induction technology.

A new feature from Electrolux for 2014 is ‘Secret Ingredient’, an experience that will ‘empower and expand the cooking capabilities of aspiring home cooks’.  ‘Secret Ingredient’ designed to provide visitors with a sensory experience involving sound, smell, touch and taste using naturally sourced, matched seasonal ingredients. 

Electrolux marketing manager Vanessa Holloway commented: “As part of our EMEA contract with Taste Festivals we are delighted to elevate our position as headline sponsor of Taste of London. Taste Festivals offer us the perfect platform to engage on a much deeper and more emotional level with our core consumers; foodies who are seeking technology that can give them the freedom to experiment and create a host of inspirational recipes and new cooking methods.”

You may also read!

Dixons Carphone to rebrand as Currys

Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone are to become one brand, it has been announced

Read More...

Hughes Electrical appoints new directors

Hughes Electrical has announced the appointment of three new board members; Paul Chisnall, Henrico Doward and Nikki Heffer. Mark Wardell,

Read More...

Siemens unveils two built-under wine cabinets

Siemens said its new built-under wine cabinets are engineered for high performance as well as boasting the brand’s typical

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open