Electrolux will return to Taste of London this summer, and for the first time ever, as headline sponsor. The festival, which takes place at Regent’s Park June 18 – 22, is once again set to be one of the stand-out culinary events of the season and features a line-up of the UK’s favourite chefs and restaurants.
Electrolux‘s Michelin starred partner chef Simon Hulstone and leading chef Francesco Mazzei will be cooking up culinary delights in the Electrolux feature areas: the Electrolux Taste Theatre will host an array of world class chefs and up and coming talent showcasing their culinary skills including Tom Kerridge, Monica Galetti, Rene Redzepi and Michel Roux Jnr. The Electrolux ‘Chefs’ Secrets’ returns this year, giving visitors the opportunity to get up close and personal with culinary legends in an interactive cooking demonstration while also getting hands on with the latest steam and induction technology.
A new feature from Electrolux for 2014 is ‘Secret Ingredient’, an experience that will ‘empower and expand the cooking capabilities of aspiring home cooks’. ‘Secret Ingredient’ designed to provide visitors with a sensory experience involving sound, smell, touch and taste using naturally sourced, matched seasonal ingredients.
Electrolux marketing manager Vanessa Holloway commented: “As part of our EMEA contract with Taste Festivals we are delighted to elevate our position as headline sponsor of Taste of London. Taste Festivals offer us the perfect platform to engage on a much deeper and more emotional level with our core consumers; foodies who are seeking technology that can give them the freedom to experiment and create a host of inspirational recipes and new cooking methods.”