Electrolux announces Design Lab 2015 theme

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Manufacturer Electrolux has announced the theme for its global design competition, Design Lab.

In 2015 – its thirteenth year – the Electrolux Design Lab competition is looking for innovative ideas under the theme of Healthy Happy Kids.

The competition annually receives more than 1,700 submissions from over 60 countries and this year the cash prizes have been doubled with the winner now set to receive 10,000 Euros and a six-month paid internship at Electrolux.

Electrolux senior vice president of design and head of the design lab jury Lars Erikson commented: “Electrolux Design Lab is an exciting competition that drives innovation, spurs creativity and gives us a look into the future of home appliances. It also allows us to connect and collaborate with young, talented designers from around the world who want to make a difference. For 2015, children are at the heart of Design Lab with the theme ‘Healthy Happy Kids’. We’re looking for new solutions and bold ideas that will help improve the everyday lives of families with kids. I’m excited about this new challenge and look forward to receiving all the creative ideas. Let the competition begin!”

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Design Lab offers design students a platform to showcase their work to the world and has led directly to jobs and business opportunities in the design field for many of the contestants over the years, the company says. First prize in the competition is a six-month paid internship at an Electrolux global design centre, and 10,000 Euros. Half of the winners in previous years have continued to work for Electrolux after this internship period.

The best submissions are published on the Design Lab website and can be promoted in social media, offering the students an opportunity to reach a global audience. Conducting the competition in stages enables further engagement; the students will develop their concepts throughout the competition, post and share new content and write a development blog. They will receive feedback from experts at Electrolux during the selection process, with the winner of the competition to be chosen by a jury of professionals at the end of 2015.

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