Electrical brands feature in Which? Awards shortlist

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Consumer watchdog and reviewer Which? has unveiled the shortlists for its tenth annual Which? Awards, with manufacturers going toe to toe to take home the titles.

With winners announced at a ceremony on May 25, some of the country’s top brands are vying for the accolades of Which? Home Appliance Brand of the Year and Which? Retailer of the Year, among others.

This year, a special Which? Awards 10th Anniversary Award will recognise a company that has consistently performed well in research and testing across the ten years, and has also focused on making their products or services better for consumers.


The full shortlist includes:


  •         Which? Computing & Mobile Brand of the Year 2016: Apple; Google; Samsung
  •         Which? Sound & Vision Brand of the Year 2016: Canon; Panasonic; Samsung; Sony
  •         Which? Home Appliance Brand of the Year 2016: John Lewis; Miele; New World; Samsung; Sebo

AO.com also features in the shortlist for the Which? Retailer of the Year 2016, going up against John Lewis, Liz Earle and Toolstation.

Which? group chief executive Peter Vicary-Smith said: “The Which? Awards celebrate brands that succeed because they put consumers at the heart of their business.

“For our tenth Which? Awards, we are looking to reward businesses that deliver excellent products and services, and those that seek to change things and innovate to consistently deliver more for their customers.”

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