eBay reveals Black Friday insights

In Industry Comment, Industry News On

Online sales portal eBay has released some figures from Black Friday 2016, ahead of the sales event this year, to outline how key consumer electronics categories enjoy greatly increased attention.

Last year, UK sellers on eBay had their biggest ever Black Friday. The Dyson V6 cordless vacuum models were particularly popular, selling at a rate of 24 per hour over the weekend.

Other examples of search spikes included ‘gopro’ in the Cameras & Photography category, which saw searches increase 46% on November 25 when compared to the previous week. Searches for ‘camera’ similarly increased 43%.

Searches for ‘tv’ in the Sound & Vision category were up 102% compared to the previous week, while searches for ‘4k tv’ were up 144%.

For those sellers looking at attachment and accessory products, on November 25 2016 searches for ‘soundbar’ in the Sound & Vision category were up 137% compared to the previous week, and searches for ‘record player’ increased 127%.

eBay UK head of electronics and media business development Keith Metcalfe commented: “In recent years, Black Friday has transitioned from the original one-day high-street phenomenon to a growing, and prolonged opportunity for online retailers. Last year, more than half of all Black Friday purchases were made on mobile phones, demonstrating the sheer breadth of the opportunity for sellers, wherever they happen to be. As Black Friday steadily becomes one of the biggest events in the retail calendar, sellers need to work hard to prepare for this extra peak season spike.

“Looking at our site data, we know that there is a steady increase in searches for consumer electronics items in the run up to Black Friday, with a substantial peak witnessed on the day itself. Sellers need to think carefully about the popular products this year – from Smart Speakers to record players – and ensure they not only have the inventory in stock but are promoting the right items at the right time.

“For online sellers, getting your listings right is key: incorporate high quality images with plenty of detail on each product and communicate offers clearly – Black Friday shoppers aren’t afraid to look around for better deals, so capturing their attention with an attractive offer is often the first hurdle.”

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