Dyson’s year has been driven by new inventions. We introduced the Dyson Ball machines in March. Because they sit on a ball they can turn on a point, making them easier to manoeuvre than fixed wheeled machines. The DC24 upright has proved particularly popular thanks to its light weight, small size and powerful performance, while the DC25 machine is for bigger homes.
We’ve also refined our cylinder technology with the DC22 and DC23 machines. The dirt in these machines now goes through three stages of separation before it ends up in bin. And they both use our core separator technology that captures more microscopic dirt than before – particles so small you could fit 500 of them on a pin head. We engineered the DC22 Baby machine to make it two thirds smaller than other Dyson cylinders.
We also continued to expand our handheld range with the DC16 Car and Boat. Like all our machines they use our cyclone technology so they don’t lose suction.
Next year will be challenging for everyone. But Dyson’s goals will stay the same. We’ll continue to invest in research and development and create new technology that works well.