Dyson has knuckles rapped by ASA

In Uncategorized On

Manufacturer Dyson Ltd. have had a complaint against them upheld by the Advertising Standards Authority (ASA). The complaint centred on a television advert which featured a woman vacuuming with the product, followed by a shot of the extension tube being compacted. In the next shot, the vacuum was seen, without the extension tube or hose, being placed on a shelf in a cupboard. The voice-over stated, “So there you have it, the smallest, quietest Dyson Ball vacuum”.

The complaintant challenged that the ad was misleading in the implication that the extension tube and hose could be folded away inside the product, which was not the case. While the advert also featured a shot of the component parts, which Dyson claimed would demonstrate that there was not space inside the unit for the tube and hose, the positioning of a shot of the wand collapsing into itself alongside the final scene suggested that the unit was entirely collapsible and self containable. 

The ASA found the advert to be guilty of misleading advertising and exaggeration, and it cannot be shown again in its current form.  

You may also read!

Whirlpool UK named Large Manufacturer of the Year at the Sirius Awards

Whirlpool UK Appliances was named Large Manufacturer of the Year at the Sirius Buying Group’s 2022 conference. The company said

Read More...

4lite extends warranty promise

Leading lighting provider, 4lite, has announced the extension of its warranty period across the majority of its products. Almost all

Read More...

New eco-friendly 2-in-1 kettle from LAICA

Household appliances brand LAICA has launched Dual Flo, which it describes as being, a truly innovative and eco-friendly, 2-in-1

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open