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Domotec’s 2007 range was immediately well received by the trade as we continue to live up to our brand ethos of ‘Innovative appliances made affordable’. This means new products from all of our brands, including the new and eagerly awaited 500 series Roomba robotic floor vacuum which has gained category status in 2007 with burgeoning sales across our distribution.
Simac offers a great range of steam generator irons and has doubled its brand share, as monitored by GfK, and new steam cleaners ehile generator irons from Domotec gained distribution and retail sell through. The entire range has been supported with a significant autumn consumer press campaign which is already driving consumers to stores.
This formula will be repeated in 2008, with more innovative and profitable products being launched across our categories supported by an extensive consumer advertising campaign.

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