Dixons Carphone raises £100k for Age UK

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Dixons Carphone has raised £100,000 for Age UK’s Tech Connected programme, which aims to support older people who want to build and develop their technology skills.

The money raised will go directly towards providing older people with access to devices, helping them to achieve their digital goals.

The retailer is the first tech business to partner with Pennies, the leading fintech charity promoting micro-donations, giving customers the option to add a donation to their in-store card purchases.

Thanks to the generosity of its loyal shoppers Dixons Carphone has been able to raise a massive £150,000 from switch-on to Pennies in 2016 to June 2021 for a variety of supported charities, including £100,000 for Age UK, despite stores being closed for some of this time due to COVID-19 lockdown restrictions.

Since the outbreak of the pandemic, day-to-day life has changed dramatically, with many shopping and public services moving online to help keep everyone safe. Yet nearly two million over-75s in England are still digitally excluded, therefore, unable to access many vital services.

Dixons Carphone is aiming to raise £1,000,000 for Age UK to help change this. The funds raised by Dixons Carphone will help Age UK’s Tech Connected programme support vulnerable older people who want to get online by providing them with the tech and skills needed to achieve their goals and stay connected to loved ones, making a huge difference to the lives of older people across the UK.

Moira Thomas, Dixons Carphone’s director of group sustainability and environmental, social, and corporate governance, said: “Enabling Pennies in-store to raise vital funds for our charity partner Age UK is all part of our longer-term commitment to help end digital poverty in the UK and we would encourage all of our customers to opt in.

“As the UK’s number one electrical retailer, we believe it is our responsibility to ensure that all generations are furnished with the equipment needed to stay connected with friends and loved ones and are given the support to understand and get the most out of the latest tech.”

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