Dixons Carphone celebrated its official first day as a newly merged company on August 7, with the opening of seven store-in-stores with a further 23 reportedly planned by Christmas.
Shares in Dixons Carphone also officially commenced trading at 08:00 on the London Stock Exchange.
Dixons Carphone group chief executive Sebastian James (pictured) commented: “Today is a big day: our shares officially start trading on the stock exchange and we are off to a flying start with the opening of our first seven combined shops. Customers using Currys, PC World and Carphone Warehouse websites will be guided to the right place to buy from the whole range that we have to offer together – from a toaster to the latest smartphone. Our offices now proudly show our new combined identity and up and down the country we are delivering a clear message to our teams and to our customers: We are one.”
He added: “It is testament to the excitement, enthusiasm and incredible hard work of our teams that we are able to launch these shops today and start turning our vision into reality. If this is what we can achieve on the first day, then the days to come should be very exciting indeed.”
The seven shop-in-shops opened are all existing Currys & PC World locations; Oxford St, Watford, Aylesbury, Banbury, Leamington Spa, Derby and Preston.