Dial up new profits

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The world of telecommunications has changed dramatically over recent years, and although it’s a margin-rich area of the market many independent retailers often overlook it, argues Steve Cartwright, senior national account manager at Nimans.

Today’s stylish telephony innovations come in a range of colours, shapes and sizes, from the sublime to the sophisticated – with many capable of delivering much more than crystal clear audio performance. Dynamic designs have been blended with clever technology for the ultimate style status.

Comms distributor Nimans has been specialising in telecoms for the last 30 years and boasts an extensive array of products that are already firm favourites on the high street.

Take the award-winning ePure Swissvoice for example, hailed as one of the world’s most desirable home telephones. It’s available in red, white and black and regularly appears in front of millions of TV viewers on the BBC’s Graham Norton show.

The Swissvoice telephone is complemented by a stylish range of iconic mobile accessories such as a Bluetooth handset with docking facility and a corded handset for more comfortable conversations. In addition Nimans also stocks a distinctive range of DECT devices from Magicbox, a striking Sagemcom Sixty designer telephone and an exclusive ‘iCreation’ docking station that not only acts as a convenient iPhone charger but can automatically transfer mobile calls to its stylish handset.

Times and products have changed

There are many opportunities for independent electrical retailers to take advantage of the latest trends in telephony.

The humble home telephone is almost now unrecognisable. These modern designs fit in perfectly with today’s contemporary trends, sharing synergy with existing electronic devices. There’s a great deal of choice and functionality to satisfy even the most discerning customer tastes.

In these challenging economic times, Nimans can add a new dimension to the independent’s sales and margin opportunities. Telephony has evolved in the same way as televisions. They don’t just have to perform well, they have to look good and fit in from a style perspective. Equally they have become more intelligent and don’t just perform basic tasks. Buying a telephone is much more of a sophisticated purchase than ever before, with prices ranging from below £20 to well over £100. They represent a compelling and effective way to increase revenue.

As a leading stockist of many major brands, such as BT, Panasonic, Gigaset, Doro and Motorola, Nimans represent the latest innovations in the new world of telephony.

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