Developed for professionals and adapted for consumers

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The latest range of premium home appliances from Electrolux has been originally created for professional chiefs and adapted for consumers to meet the expectations of even the most demanding of domestic cooks.

“The Electrolux Professional Division is the number one supplier to professional kitchens and laundries in Europe,” commented Graham Bremer, head of marketing, Electrolux, UK & Ireland. “Professionals demand appliances that deliver outstanding results reliably and efficiently and make it easier for them to do their jobs. In that sense, they don’t differ from domestic customers, so it’s only natural we adapt the same principles in product development.”

Adapting its professional appliances to the requirements of domestic cooking the company has added combi-steam cooking to its ovens; pre-set heat modes and precise, intuitive controls to its induction hobs; vertical flame burners that cut energy use by 20% to its gas hobs; dishwashers that can be loaded more quickly and easily and appliances powered by quiet, highly efficient, brushless inverter motors.

The new Electrolux CombiSteam oven uses a combination of steam-plus-hot-air method (at three levels of steam – 100% steam; 50/50% steam/hot air and 75/25% hot air/steam). It has 72 litres capacity and is equipped with a front-mounted temperature probe for uniform results.

The Inspiro oven combines a wide range of self-adjusting cooking sequences with automatic volume sensing. InfinitePure induction hob has backlit, intuitive rotary sliders that make it easier to precisely control heat. Meanwhile, gas hobs, are now equipped with the company’s vertical flame burner, which was adapted from professional equipment to heat pans more evenly and efficiently. The Inspiro fridge-freezers feature a single compressor to run dual cooling systems, thereby maintaining optimal humidity in the fridge while offering frost-free performance in the freezer. Hoods, dishwashers, washing machines and dryers are powered by brushless inverter motors built for reliability and a much quieter operation.

The new Electrolux appliances will be available on the market in September 2012.

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