2007 has seen an escalation in De’Longhi’s expert coffee credentials, with incredible growth of distribution, sales, and market share in the UK with the launch of several high-end machines, including the premium bean-to-cup machine ‘PrimaDonna’. In 2008, De’Longhi will continue to expand its portfolio, with the launch of a new range of bean-to-cup machines, and also the expansion of the revolutionary ‘Lattissima’ range that uses Nespresso capsules.
In addition to its coffee machine range, De’Longhi has continued to innovate in the SDA sector. The kettle and toaster collections such as Metropolis continue to be in high demand and an exciting new premium range is set launch in January 2008.