17 million Brits will own wearables within three years, according to a report commissioned by Currys PC World, together with behavioural insights practice Canvas8.
The report suggests that an increasing numbers of Brits are searching for ways to improve multiple aspects of their lives, and are keen to find effective ways to lose weight, create more time in the day, sleep better and maintain fitness goals, with 43% believing wearable tech may be the key to a longer life.
The growing trend for Brits seeking to enhance their quality of life means a predicted 17 million 18-65 year olds are set to own a piece of wearable technology by 2017. The increasing demand for wearable technology is reflected in sales data from Currys PC World, which shows the category has seen a 710% increase in sales compared to this time last year.
Currys PC World head of innovations and technology Dave Ward commented: “Wearable technology will revolutionise our lives as it embeds itself into more everyday items and becomes accessible to a wider range of people.”
‘Improving health and fitness’ (39%) is the number one benefit cited for taking up wearable technology in the report, with consumers keen to understand more about their bodies and the impact their lifestyle is having on it. Tracking calories (39%), daily activity (36%) and measuring heart rate (35%) were listed as the top three things people want to monitor day to day.
Great Britain’s Olympic triathlon coach Ben Bright noted: “Wearables are on the brink of becoming mainstream. The big step will be how they translate beyond people who want to stay fit and healthy to the general public.”
With tracking personal progress or that of a friend through social media syncing helping motivate people, 50% of Brits believe wearables will help people perform at their peak, the report says.
Dave added: “People have a pretty competitive mentality. Wearables that let you share data with others and link in with apps are seeing faster growth. The social element is probably one of the biggest drivers in this space.”
As how they look and their capabilities continue to advance, wearables are ‘here to stay’ – 49% of 18–30 year olds believe everyone will be using these products in the future. Dave said: “As wearable technology advances over the next few years it will revolutionise health and fitness. Clever data correlations will mean than instead of just knowing you don’t sleep, you’ll realise it’s only on the days when you drink too many coffees.”