Connect Distribution, the UK’s leading independent home appliance service and spare parts business, has been named as an appointed distributor for small domestic appliances to UK independent electrical retailers for the DēLonghi Group S.p.A.
Connect Distribution will provide access to a comprehensive range of more than 200 products from the DēLonghi, Kenwood and Braun brands. Bean to cup coffee machines and deluxe kitchen appliances are just some of the equipment now available through the well-known brand.
“We’ve been working with DēLonghi for many years and are pleased to grow our partnership further,” explained Carl Bould, head of B2B sales, Connect Distribution. “Our job is to manage the availability of DēLonghi’s products, while protecting brand value and fostering relationships with its customer base of independents and end users alike.”
A team of eleven Connect Distribution product experts will focus on the DēLonghi Group brands, including a dedicated brand manager for all DēLonghi-specific small domestic appliances. Key responsibilities will include stock management, forecasting and maintaining customer relationships.
“We differentiate ourselves from the competition through our ability to offer support, guidance and consultation,” continued Bould. “We work in close partnership with independents to increase in-store footfall and help realise untapped opportunities.”
Birmingham-based Connect Distribution employs more than 600 people across its headquarters and distribution facility and offers a next day delivery service that provides independents with a fast and reliable source for appliances.
“We want independents to be able to treat us as their personal warehouse. Whenever they need stock, we can offer them the convenience of both next day delivery and delivery directly to their customers’ homes. This outstanding service, plus our 50 years of industry experience and well-established relationships with manufacturers, lets our independent customers feel confident that we can support their businesses,” concludes Bould.