Company’s Update: Vogel’s at Godden & Curtis in Sherborne

In Features On

Simon Beard, proprietor of Godden & Curtis in Sherborne, Dorset, previously only sold ‘cheap’ Chinese TV wall brackets until he was recently persuaded by Frank Baker of Big Red Sales to give Vogel’s a chance. And Simon has not looked back.

“It makes sense to stock a quality brand when you are selling brands such as Panasonic. After all, what is the sense of using a cheap bracket when you are coupling it with high quality TVs. “

And Simon has nothing but praise for the Vogel’s demo board, which has already managed to sell two Vogel’s, brackets almost ‘on its own’. Simon was with a customer who was interested in a wall bracket when he had to break off to answer the shop phone. “While I was on the phone the customer started interacting with the demo board, and by the time I had finished the call, she had decided to buy not only the 1145 but also the Thin 345 series. She bought her £1400 television after that,” says Simon.

Simon’s advice to other retailers? Go for quality and demonstrate. “What’s the point of having a bracket in a box in your shop. Customers can only appreciate the full features of a quality bracket such as Vogel’s if they can try it for themselves,” he says.

Simon adds that compared with the cheap Chinese brand Vogel’s is “a pleasure to fit, and a pleasure to use. And once customers see what the Vogel’s’ brackets can do, price doesn’t come into it,” he adds.

You may also read!

How to heat the home office efficiently this winter

 Working from home might seem like the ideal situation but with spiralling fuel costs and the prospect of heating


New website & PIM System to boost sales for Sirius Members

Sirius, major buying group in the electrical appliance and kitchen retail sectors is delighted to launch its PIM (Product


Celebrating 25 Years of TVD Group

September 2021 marked the month that the TVD Group turned 25 and what a fantastic milestone this is. Founded


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY