Company’s update: Sennheiser in trendy Crouch End

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Since headphones have been one of the two growth categories in recent months, it’s no wonder that Audio Gold in Crouch End wouldn¹t be without them.

In fact, although they have been stocking headphones since they started up, selling second-hand hi-fi products 20 years ago, it is only in the last few years that sales have really taken off as a result of Music on the Move.

Because of its location near Hampstead and Highgate the shop attracts a lot of celebs, musicians and DJs and it is widely acknowledged to be one of the best audio shops in London. Says joint owner Richard Goldsmith; “We have always sold Sennheiser because they have a good reputation. They make good products and their products excite us in terms of wanting to sell them.”

As well as adding to the bottom line, headphones are invaluable for footfall he says, adding “Selling headphones is a great way to get people, especially youngsters, into the store. And  once they’re inside, they look at other things.”

He and his business partner Ben Shallcross have very strong views about sustainability and are particularly keen on selling headphones in cardboard boxes. Says Richard: “I am glad to see that Sennheiser are gradually introducing more products in cardboard boxes. It is important that music sets a good example.”

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