Clarity welcomes Entotem as latest member

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UK hi-fi industry trade body The Clarity Alliance has welcomed new UK based business Entotem to its membership. The company produces the Plato multimedia home entertainment system.

The Plato connects with existing hi-fi equipment such as turntables, legacy analogue sources such as cassette players and also current digital components like CD players, TVs, and DVD/ Blu-ray players, to permit playback via its ‘high performance amplifier’ and a pair of connected loudspeakers, Clarity says. Plato can automatically record from legacy analogue devices (and digital devices) in a high-resolution 24bit/192kHz format to its internal storage for later replay, and records, CDs, videos and DVD collections can be stored together in one place, Entotem adds. Plato can simultaneously stream multiple audio and video content to other connected devices.

clarity logo A5 rgbAfter being voted the ‘Most Innovative Room’ by the panel of judges in the 2015 Clarity Best of Show Awards at the Bristol Show, the company applied for membership of the Alliance.

Managing director Martin Boddy said: “We’re delighted to become the latest member of Clarity, because since our launch in February at the Sound and Vision Show, we view the Alliance as being a key partner in our development as a business. With the hi-fi market in recovery and gathering new momentum, it is an exciting time for Entotem and the team to be able to stimulate more growth. As a new start-up, we hope our innovative and unique first product, Plato, will bring renewed interest in the hi-fi and home entertainment market, which will benefit everyone within the industry.”

Clarity chairman Laurence Armstrong added: “The judges at this year’s Best of Show Awards were unanimous in their praise for Entotem’s Plato. It was very encouraging to see not only a hugely original product launched at the show, but one from a new start-up British business and we hope this bodes well for the continued recovery of the UK’s hi-fi sector. The board of Clarity is very pleased to welcome Entotem as members of the Alliance and we look forward to working with the business owners and following the success of Plato at home and abroad.”

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