From this month, Beko will see its new EcoSmart American-style fridge freezer available to independents through buying group CIH.
Beko is offering the ASL141X in a premium stainless steel finish as an exclusive to independents through CIH. To support sales, Beko is offering £50 cashback on the ASL141X until January 11 2015, the brand reveals.
The EcoSmart American-style fridge freezer boasts NeoFrost technology, which offers two individual cooling systems, touchscreen LED display and LED lighting in the interior.
Beko marketing manager George Mead commented: “We’re confident this new model will be received well by our independent retail partners. Strong category growth led by increased consumer demand for new smart and stylish appliances that offer both superior aesthetics and technology, has meant that our new American-style range is already selling well since its launch this summer. We’re committed to delivering stylish, innovative appliances that will save consumers time and money. We’re pleased CIH recognises this model for its quality, style and helpful innovative features, and see it as a real opportunity for independent retailers.”