LG Electronics yesterday revealed its latest range of home entertainment innovations at the Consumer Electronics Show.
LG’s 2014 TV line up pushes the brand’s new Smart TV platform, developed from the reinvention of webOS technology to offer an intuitive user interface and an uncomplicated experience. Also unveiled at the show were the 105 inch, 21:9 aspect ratio Curved Ultra HD TV and the Ultra HD Curved OLED TV at 77 inches.
“LG has always been at the forefront of technology innovation, but 2014 marks a significant step for us in the breadth and depth of our product offer.” Says Andy Mackay, UK Commercial Director, Consumer Electronics. “One of the biggest successes for us in this year’s home entertainment lineup is the combination of a pioneering, intuitive and easy to use Smart TV service in webOS, matched with world leading screen technologies.
“LG’s webOS Smart TV platform realises the potential of online services and apps via true integration of Smart TV into consumer’s user experience. When coupled with the quality, premium hardware that we are renowned for producing, this allows users to easily enjoy their favourite content with a stunning viewing experience.”
LG webOS; Making TV Simple
webOS, which was purchased from Hewlett-Packard in March last year, has been reinvented and reintroduced as LG’s new Smart TV platform. The new operating system offers an intuitive user interface for an experience that is both seamless and uncomplicated, based on years of experience collected by the webOS team. Furthermore, the new platform makes it extremely easy for developers to create applications and enhances the compatibility of LG’s Smart TVs with other devices.
The webOS platform will be available across all LG’s step up and premium Smart TVs in 2014 and greatly simplifies the Smart TV experience. Its ease-of-use makes content searching and viewing, connecting with other devices, and even the initial setup process incredibly smooth.
The new Launcher, a left-to-right scrollable menu that runs along the lower portion of the screen makes it possible to switch between broadcast TV, smart TV content and media stored on external devices without having to return to the Home screen. It allows the viewer to simultaneously watch a show, play a game or browse the internet while searching or downloading other content. In addition, Live Menu, which can be opened while viewing the TV, keeps the search, recommendation and channel options within easy reach.
LG unveils 105-inch Curved Ultra HD TV
Visitors to the stand will be able to experience the 21:9 aspect ratio Curved Ultra HD TV (Model 105UB9). At 105 inches, this is LG’s first Curved Ultra HD model. This TV offers enhanced picture quality and a wide viewing angle, while it’s cinematically proportioned 21:9 CinemaScope screen is ideal for enjoying movies as they were meant to be enjoyed. In addition, its expansive screen enables users to access viewing information on the side of the screen without blocking any of the on-going action.
LG showcases OLED TV lineup at CES 2014
Also on the LG stand is a comprehensive OLED TV line up including the Ultra HD Curved OLED (model 77EC9800), the elegant Gallery OLED TV (model 55EA8800) and the Curved OLED TV (model 55EB9600) with its friendly environmental footprint.
The 77EC9800’s curved screen is supported by a leaf-shaped stand and is the recipient of the highly-prized Best of Innovations at the 2014 CES Innovation Awards. For more high resolution viewing options, the 77EC9800 has been equipped with LG’s own Tru-ULTRA HD Engine Pro, which can upscale SD, HD or Full HD content into near-4K picture quality.
The beautiful Gallery OLED TV, winner of a CES 2014 Innovations Award, offers a frame that covers its Canvas Speaker, a powerful 2.2 channel, 100W forward-facing setup that provides an enhanced auditory experience. LG’s latest Curved OLED TV, the 55EB9600, too won a CES 2014 Innovations Award for its eco-friendliness, made with more recyclable materials and considerably fewer parts than its predecessor.
LG’s AV lineup
Within its latest premium audio video, LG is displaying the latest iteration of the much acclaimed, space-saving SoundPlate (Model LAB540W), innovative Wireless Audio System (Model NP8740) and the NB5540 Sound Bar.
The LAB540W, better known as the SoundPlate, is the latest arrival to a new category of slim audio device. Rising 39.5mm above its base, this compact device is space efficient and can be placed directly underneath a variety of 32- to 55-inch TVs to minimise clutter. The new model is equipped with a robust 4.1 channel, 320 watt sound system and an external wireless subwoofer.
LG’s Wireless Audio System, winner of a 2014 CES Innovation Award, gives users the power to choose from virtually limitless home audio configurations. This uses the latest mesh network technology and dual band Wi-Fi support (2.4/5GHz) to deliver high quality streaming music throughout the home.