Campaign aims to help reduce e-waste

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A new campaign by ColourYourWorld by Urbanz to raise awareness of e-waste is calling on people to recycle their old or broken headphones, which will lower the amount of toxic e-waste going into landfill.

The campaign, entitled RecycleYourHeadphones.com, means ethical music lovers can now post their headphones to a UK address to be responsibly recycled.

Music lovers can also opt to receive 45% off a new pair of ColourYourWorld by Urbanz headphones priced £15 or more with 10% of all sales donated to www.greenpeace.org.

The campaign is targeting those who normally chuck their old headphones in the bin, and aims to help them dispose of their headphones with a clear conscience by simply filling out the form on www.recycleyourheadphones.com. 

The aim of the campaign is to combat e-waste, which is reported as being extremely toxic to humans and the environment contaminating soil, air and sea, and global e-waste is set to reach 65.4 million tons by 2017.

Every pair of headphones recycled is one less piece of electronic waste going into landfill, and with a reported 280 million headphones sold worldwide each year, that’s a lot of headphones.

ColourYourWorld by Urbanz is a registered recycler, which means old headphones will be responsibly recycled by accredited recycling partners.  

The campaign comes before National Recycling Week, which runs from June 17-23 and aims to raise awareness of the benefits of recycling and why it’s important for the future of our planet. 

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