BSH Home Appliances Ltd announce new sales structure

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Michael Steinle, CEO of BSH Home Appliances Ltd (pictured right), has today announced a change in the structure of the BSH UK sales division.

The new sales structure intends for BSH to deliver a better level of service to customers, according to their specific needs and clearer execution of brand and channel strategies. Going forward, the sales teams will be multi-branded and represent the Bosch, Neff and Siemens brands. The Gaggenau brand will remain unaffected by the restructure.

This multi-branded approach will see the responsibilities of the sales teams differentiated by two newly-formed channels of ‘Kitchen’ and ‘Retail’, rather than by brand.

Simon Jones (Director, Kitchen) assumes overall responsibility for the entire Kitchen Channel, including distribution, supported by Mike Jarrett (Director, Independent Kitchen).

Paul Tyler (Director, Retail) will take overall responsibility for the entire Retail Channel, supported by Shaun English (Director, Independent Retail) and Tessa Quinton (Director, Key Accounts).

Michael Steinle commented: “In combining the strength of our brands with the strength of our sales teams we will be able to deliver a better level of service to our customers, and their relationship with BSH will be stronger than ever before. We would like to thank our customers for their business with BSH, and look forward to an even more successful partnership”.

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