BSH has announced the appointment of Tristan Sherlock as sales director for kitchen independents.
Tristan has already enjoyed several years of success with BSH in his capacity as the regional business manager in London & South of England, BSH says. He rejoined the company in 2012, after previously working for BSH as an area business manager between 2005 and 2010.
Tristan will take responsibility for the development of the Bosch, NEFF and Siemens brands, and the field sales team dedicated to the independent kitchen specialist.
BSH kitchen division director Simon Jones said: “This appointment will strengthen the already-successful BSH team dedicated to the independent kitchen specialist, and will further support our development as the clear market leader within the sector.”
Tristan added: “I obviously feel extremely privileged to be given the opportunity. With so many new innovations and initiatives on the horizon for the Bosch, NEFF and Siemens brands, it’s an incredibly exciting time for the company as well as our customers.”
