Currys & PC World have revealed that, as their TV sales increase in advance of the world’s biggest football tournament, 64% of Brits are putting their money on Brazil to be the big winners of the competition, with only 36% backing England.
Having launched a ‘cash for goals’ promotion that allows customers to back England for £10 cashback for every goal scored by the Three Lions or Brazil for £5 per goal, the British public have put patriotism aside and backed the tournament host.
In the last week, Currys & PC World reported that sales of 50in and above TVs have doubled compared to this time last year. With the most anticipated football event of the last few years just around the corner, it’s no wonder that almost one in two men (49%) and nearly a quarter of women (23%) up and down the nation are gearing up for a sporting summer.
Reportedly 15% of us are looking to make a new technological purchase specially to watch the football, but it seems that we need to justify any spend. Men more than women (19% compared with 16%) feel the need to make an excuse as to why they need to buy something new. The most common excuse for both (52% of those polled) to get their partners to agree is claiming that the current item is too old and it will cost more to repair than buying a new one.
Category manager for large-screen TVs at Currys & PC World John Mitchell says: “With the football approaching, more and more people are keen to watch the tournament on the best products around. Clearly, a lot of research and discussion about the right tech has been going on in households up and down the country over the last few weeks. We’re here to help people find the right footy solution for them, and we’re already seeing increased demand for our range of 4K Ultra HD TVs – sales this month are up nearly 200% versus the same point last month.”
