Britannia launches online scrapbook for keen cooks

In Industry News On

Premium kitchen appliance specialist Britannia Living has unveiled an online scrapbook – The Hotspot – which promises to provide an enhanced user experience for visitors to its website, the manufacturer says.

With the rise in ‘pinning’ and use of social sites like Pinterest, the company reveals that it wanted to give Britannia fans a dedicated online space to access the latest news, recipes, competitions and design trends from the culinary world.

Britannia launch online scrapbook for keen cooks!

Britannia Living marketing manager Michael Haigh commented: “After launching our new site almost a year ago, we felt it was the right time to introduce a new section that’s engaging and fun for all visitors. The Hotspot concept fits well with the brand and lends itself to the ‘gourmet-at-home’ cooking trend we are seeing more and more of.”

The website, which was launched in June 2014, was shortlisted for the Tasty Website category at last year’s Big Chip Award.

Michael added: “The Hotspot will also act as an extension to support our growing social media presence, so all visitors will benefit from seeing the very latest social competitions and blogs. After many months of development we are delighted that The Hotspot is now live for everyone to enjoy.”

You may also read!

Mitchell & Brown unveils its Summer of Sport window display competition

Mitchell & Brown’s window display competition, celebrating a jam-packed summer sporting schedule, offers a worthy winner up to £2,000


IER Awards ceremony postponed to October

Following the government’s recent announcement, the 2021 IER Awards ceremony have been moved from July 14 to October 1,


Gaggenau partners with London Festival of Architecture 2021

Gaggenau said it is playing a major role in the London Festival of Architecture’s Showroom Showcase with a specially


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY