Premium kitchen appliance specialist Britannia Living has appointed Mike Mitchell (pictured) as a key account manager.
Mike will take control of a number of high profile accounts at Britannia and will be ‘maintaining a proactive relationship with clients and seeking out new business opportunities’.
Britannia managing director Chris Honer commented: “With 25 years in the industry behind him, Mike will add real specialist knowledge to our team. He knows exactly what our clients want and is ideally placed to strengthen our relationships with key customers.”
Britannia Living is a division of Glen Dimplex Home Appliances. The company’s portfolio of brands includes Britannia, Bertazzoni and designer cooker hood manufacturer BEST.
Mike commented: “This is a fantastic opportunity for me to join a dynamic and well structured business. The brand is synonymous with innovative and incredibly well engineered products and it’s exciting for me to be working for a market-leading brand such as Britannia.
“2014 will be a monumental year for Britannia, as the product offering is evolving in line with both customer and consumer demands. With longer-term diversification plans, Britannia is a business going from strength to strength and I can’t wait to play my part.”