Britannia celebrates World Cup with world recipes

In Industry News On
britPremium kitchen appliance specialist Britannia Living has announced that it is in celebrating the 2014 World Cup in Brazil by launching a selection of recipes from competing nations. 

The recipes form part of the company’s social media strategy which was launched in February and are now available to see on the Britannia Living website.

The collection of dishes aims to highlight the best of international cuisine and give a real flavour of the nations that are entertaining us on the pitch.

Britannia Living marketing manager Michael Haigh commented: “Britannia range cookers really inspire the domestic chef to build their skills and expand their food knowledge, so with the start of the World Cup we saw a great opportunity to explore international cuisine by recreating dishes from competing nations.”

He added: “Features such as our stainless steel Chef Top and the meat probe on our Delphi make our range cookers extremely versatile and ideal for trying out new dishes. From seafood, vegetarian and meat dishes, to exotic options and twists on traditional classics – there is something to cater for every taste and we are thrilled to be launching the recipes.”

Britannia Living, which produces four premium range cooker designs including the Delphi, Fleet, Q Line and Wyre, will be sharing the recipes through social media channels to tie in with fixtures.

Michael concludes: “We are encouraging everybody that is interested in cooking, international cuisine or simply trying new things to roll up their sleeves and visit the website for some fantastic culinary inspiration.”

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