Britannia bids to support independent retailers

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Premium kitchen appliance specialist Britannia Living has announced that its Wyre range cooker collection has been repositioned to support independent retailers. It is to be pulled from other channels and made available exclusively through independents.

The Wyre is one of four range cooker collections from Britannia.

Wyre 90cm single dual fuel matt black range cooker with Chef Top (3)

Britannia Living marketing manager Michael Haigh commented: “As the market is becoming increasingly competitive, it is more important than ever for us to show how we can support the independent retailers by providing them with products that they can sell with confidence. The Wyre collection is a fantastic line that offers great profit margins and customisation capabilities that will bring consumers into the stores.”

Available in a variety of configurations, the standard Wyre model offers a single or twin oven while the XG model offers a dedicated grill compartment. The Wyre can be specified with a five-zone induction hob or single-pressed six ring gas hob.

The reposition of the Wyre collection was effective from this month.

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