Britannia bids to support independent retailers

In Industry News, Product News On

Premium kitchen appliance specialist Britannia Living has announced that its Wyre range cooker collection has been repositioned to support independent retailers. It is to be pulled from other channels and made available exclusively through independents.

The Wyre is one of four range cooker collections from Britannia.

Wyre 90cm single dual fuel matt black range cooker with Chef Top (3)

Britannia Living marketing manager Michael Haigh commented: “As the market is becoming increasingly competitive, it is more important than ever for us to show how we can support the independent retailers by providing them with products that they can sell with confidence. The Wyre collection is a fantastic line that offers great profit margins and customisation capabilities that will bring consumers into the stores.”

Available in a variety of configurations, the standard Wyre model offers a single or twin oven while the XG model offers a dedicated grill compartment. The Wyre can be specified with a five-zone induction hob or single-pressed six ring gas hob.

The reposition of the Wyre collection was effective from this month.

You may also read!

Mitchell & Brown unveils its Summer of Sport window display competition

Mitchell & Brown’s window display competition, celebrating a jam-packed summer sporting schedule, offers a worthy winner up to £2,000


IER Awards ceremony postponed to October

Following the government’s recent announcement, the 2021 IER Awards ceremony have been moved from July 14 to October 1,


Gaggenau partners with London Festival of Architecture 2021

Gaggenau said it is playing a major role in the London Festival of Architecture’s Showroom Showcase with a specially


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY