Britannia aims to make a splash with Colourange

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Premium kitchen appliance specialist Britannia has announced that it will be cutting the cost of Colourange to make the service available to a wider audience.

The Colourange service has been available since 2006 but at a premium price point. However, Britannia will be halving the price of this offering and making bespoke range cookers more accessible than ever before.

Britannia marketing manager Michael Haigh commented: “Offering a variety of colour and style options is something we are extremely passionate about at Britannia. We don’t want there to be any limitations when it comes to supplying our customers with the right finish for their home.”

He added: “Colourange is a unique service which allows customers to specify exactly what colour they would like for their Britannia range cooker. So, whether consumers are looking for a range cooker to suit their curtains, crockery, or even their car, we can create the perfect range cooker for any home.”

Colourange is available across all of Britannia’s range cooker families: the Delphi, Fleet, Q-Line and Wyre. Buyers send a sample of their desired colour and Britannia will custom-finish the range cooker.

Michael continued: “We are confident that by opening this service up to a wider audience, we will make a real splash in the range cooker market and no doubt introduce brightly coloured range cookers into yet more homes up and down the country.”

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