Blueair launches fan designed for instant allergy relief

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Quick relief is crucial for allergy sufferers who make up around 40% of the world’s population. Blueair has launched the Blue Pure Fan which, unlike a standard fan, cools and cleans the air at the same time. Thanks to patented technology, Blueair’s fan is proven and tested to remove 99% of airborne dust and pollen in just 20 minutes, providing instant allergy relief against pollen, dust and pet dander.

“Climate change has caused longer, warmer and particularly drier summers which has a negative effect on the air quality in our homes, with pollen and dust levels peaking during the warmer months of the year” says Alexander Provins, Director EMEA, Blueair. “Due to climate change, the pollen season has also become longer and more intense. Air pollution, known to exacerbate the effects of seasonal allergies, is also on the rise globally so our new Blue Pure Fan is truly a consumer insight driven innovation.”

The Blue Pure Fan uses patented air circulation technology which spreads cool and clean purified air throughout the room in a 90-degree angle. This unique fan technology offers a maximum cooling effect while at the same time quickly filtering the air in your room to provide you with air as clean as the Swedish archipelago.

Thanks to a combination of pre-filters and main filters, the Blue Pure Fan has the highest pollen removal rate of any fan in the market. Third-party tests have shown that the Blue Pure Fan has a pollen removal rate of 180 cubic feet per minute – therefore providing quick relief to those suffering from pollen allergies.

The combination of pre-filters and main filters also quickly and effectively removes airborne particles from the air we breathe. This ensures that the Blue Pure Fan will provide instant allergy relief against dust and pet dander which are the two most common allergens after pollen.

Thanks to Blueair’s range of five unique pre-filter colours, you can personalise the Blue Pure Fan to match the décor in any room of your home. Pre-filters are available in the colours Diva Blue, Crystal Pink, Buff Yellow, Dark Shadow and Lunar Rock.

Designed in Sweden, the Blue Pure Fan combines the unique Scandinavian design elements of functionality and aesthetic. The compact fan can easily be moved around your home, from a desktop to the floor. The retro, balanced design is light enough to move around your home, yet the low centre of gravity makes it difficult to knock over. Unlike standard fans with blades that get covered with dust and require you to take apart to clean, the Blue Pure Fan captures airborne dust and pollutants before it has a chance to stick to the fan blades. Other thoughtful design features include an easy to carry handle, unique legs and one-button control with a filter replacement indicator.

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